Direct & Digital Marketing

Coach: Not Just a Bag – It’s You

This project explores how Coach connects with Gen Z and Millennials through personalization, storytelling, and digital engagement. Through campaign development and brand strategy, the project highlights how accessible luxury is being reshaped through identity and self-expression.

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This project explores direct and digital marketing in fashion, focusing on how brands use social media, email, and personalized content to connect with consumers. It highlights strategies that drive engagement, strengthen brand identity, and build customer loyalty.

LORO PIANA - DIGITAL MARKETING PAPER

A strategic digital marketing campaign for Loro Piana that leverages restraint and contrast to position the brand as a constant in a fast-paced, trend-driven luxury landscape. The approach prioritizes selective visibility, high-quality engagement, and experiential storytelling to attract high-value consumers while preserving exclusivity.

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JACQUEMUS- Costumer Journey Mapping

This project explores the brand identity of Jacquemus through a focused analysis of its design language, marketing strategy, and consumer connection. It highlights how the brand blends minimalism with strong visual storytelling to create culturally relevant and emotionally engaging products. Through brand insights and a defined customer persona, the project demonstrates how Jacquemus positions itself as both aspirational and accessible within the modern fashion landscape.

Hermès- Dierect & Digital Catelog Mail

This project looks at how Hermès can use both direct and digital marketing to connect with its customers in a more personal way. It focuses on combining physical mail with digital elements to create a more engaging and seamless experience. The goal is to stay true to the brand’s identity while strengthening customer relationships and encouraging purchases.

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Product Development

This product development project explores the fusion of fragrance, design, and user experience. The concept combines sculptural packaging with both liquid and solid perfume formats, creating a modern ritual of scent. Inspired by natural textures and minimal aesthetics, the design transforms fragrance into a sensory and artistic experience.

L'oreal Brainstrom - Chantée Perfume

This project presents Chantée, a fragrance concept designed as a ritual of self-expression and balance. Inspired by the Sanskrit word Shanti, meaning peace and harmony, the product blends sculptural packaging with both spray and solid perfume formats to create a personalized scent experience. The design combines sustainable materials, wellness inspiration, and modern fragrance technology to transform everyday scent into a meaningful sensory ritual.

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Fashion Forecasting Project

This fashion forecasting project explores how past visions of the future influence modern design, blending science fiction imagination with nostalgic aesthetics and cultural references.

Trend Report FW 2025

A cultural and artistic movement that explores how people in the past envisioned the future, often incorporating science fiction, technology, and design from that era. It blends futuristic visions with nostalgic aesthetic styles and cultural motifs, creating a mix of imagination and speculation.

Trend Forecast FW 2026

Fall/Winter 2026 reflects a cultural moment where society is balancing rapid technological advancement with a renewed appreciation for emotion, tradition, and human connection. As AI and digital innovation reshape everyday life, fashion responds by embracing romantic textures, sculptural forms, and historical references that express a desire for reflection, fragility, and deeper meaning.

Fashion Design

My projects Dysmorphism SS 2024, Metadrip SS 2023, and Retrofuturism AW 2025 explore the evolving relationship between perception, identity, and imagined futures through fashion. Each collection uses innovative forms and visual storytelling to translate complex cultural ideas into bold, expressive design.

The Aftertaste AW 2025- JOKES ASIDE

A cultural and artistic movement that explores how people in the past envisioned the future, often incorporating science fiction, technology, and design from that era. It blends futuristic visions with nostalgic aesthetic styles and cultural motifs, creating a mix of imagination and speculation.

DYSMORPHISM SS2024

Explores how distortion shapes our perception of reality, identity, and truth, using fragmented silhouettes, exaggerated proportions, and contrasting textures to reflect the tension between clarity and confusion. Through innovative construction and visual storytelling, the collection transforms distortion into an empowering aesthetic language that celebrates individuality, confronts misinformation, and meditates on navigating an ever-changing world

METADRIP AW 2023

Metadrip explores the boundary between the real and the virtual, capturing the moment of entering a meta-universe where sensation, identity, and reality continuously shift. Through transformative forms, textures, and silhouettes, the collection uses the mirror as a portal between dimensions, creating garments that embody transition, discovery, and the thrill of the unknown.